If you own a small food production company, you may be trying to decide which task you can complete yourself and which you should outsource to a professional supplier. When it comes to selling food, labelling is important. As well as being a way of building your brand and attracting customers, labelling also plays a major role in food safety. Below is a guide to three reasons you should consider asking a professional printing company to produce labels for your food products.
While it may be tempting to print out the labels at home, you should keep in mind that the final result will never be as good as a professional print job. A home printer is not designed for large-scale printing jobs and will soon begin to overheat. When this occurs, it can cause the colours to merge and blend, leading to low-resolution images. It is also not cost effective to print a large quality of labels at home, as you will spend a small fortune on ink. It is much better to invest this money in the services of a professional printer.
Precise Product Information
By law, all food products should display product information which details the different types of ingredients which are found in the product along with the quantity of each ingredient. You may also wish to display instructions for how the food should be stored, the use-by-date, allergy information and heating or cooking instructions. If you handwrite this information, it will be very time consuming and may result in a label which cannot be easily read. By choosing to work with a professional printing company, you can be sure that your labels will be easy to read and full compliant with food safety laws.
Trying to design your own labels before printing them on a home printer and cutting them so they can be applied to your food products can be very time-consuming. This is a time that should be used to serve customers, develop your store and explore new product ranges. You should be careful that you DIY printing project doesn't cause you to neglect other areas of your business. Opting to use a printing service can help to increase your productivity.
If you would like further advice about how a printing service can help your small food business, you should contact a printing contractor for further help and information.