In the 21st century, there are few industries more competitive than graphic design. Why so? Due to the plethora of well-priced design software, everybody thinks they are a designer, and this makes the field more competitive than it has ever been. If you went to college for graphic design and really want to make money with your design skills, it has never been more important to have a professional portfolio because this is what separates you from the amateurs.
If you own a small food production company, you may be trying to decide which task you can complete yourself and which you should outsource to a professional supplier. When it comes to selling food, labelling is important. As well as being a way of building your brand and attracting customers, labelling also plays a major role in food safety. Below is a guide to three reasons you should consider asking a professional printing company to produce labels for your food products.
Sending the same printed advertisements to everyone on your list typically doesn't yield the best results. Generic ads result in fewer responses and less customer engagement. If you want to improve your approach to direct mail and print marketing, you need a customized approach.
There are numerous ways that you can do that. Here are some ideas to help:
Start a Frequent Shopper Program
With a digitized frequent shopper program, you have everything you need to send customized printed offers to your clients.
Printing and mailing direct mail pieces can get expensive, but luckily there are numerous ways to save money throughout this process. Consider exploring the following ideas.
1. Target the Right Audience
If you are sending the same piece of direct mail to everyone on your list, you are likely seeing low response rates to your mail. The modern consumer prefers individualised, custom experiences, and as a marketer, there's no point in absorbing printing costs to send direct mail to people who are probably going to ignore it.
If you operate a business that involves sending goods to customers via the postal service or a courier, you'll understand the importance of getting the packaging just right. Not only does it need to be secure, protective and durable, it needs to have all the necessary information to make sure the package gets safely to its intended destination.
But if that isn't possible, it may need to be sent back. In this instance, the company responsible for delivering the package will need to know where to return it to, so your details are also essential for the packaging.